From Concept to Course: The Manufacturing Story Behind PUTTR

Region
East Asia
Category
Consumer Electronics & Appliances
Materials
PUTTR is a golf training technology company on a mission to make putting practice more engaging and data-driven. Their flagship product, the PUTTR Smart Putting Green, combines a physical putting mat with embedded tracking technology to help golfers measure and improve their stroke. To bring the product to market, PUTTR partnered with Genimex to translate their design vision into a manufacturable, scalable product.



PUTTR came to Genimex with a clear vision and in-house software, the challenge was turning that into a physical product manufacturable at scale. The complexity was real: the electronic architecture centered on a consigned core component, while the mechanical structure, aluminum housing, ball return system, and interior lighting all needed to be engineered for production and sourced through a coordinated supply chain.
Genimex managed the full transition from design to production, focusing on manufacturability and supply chain coordination. The team refined the mechanical design for consistent aluminum production, coordinated component sourcing, and integrated PUTTR's consigned core component into a unified manufacturing flow. QA was involved throughout, from prototype validation to compliance review, delivering a product certified to FCC and CE standards.


Outcome
PUTTR launched successfully to market, receiving strong consumer response and media coverage. The product's premium aluminum construction, compact footprint, and seamless app integration positioned it as a standout in the golf training category.
Through rigorous QA involvement from prototype to final production, the PUTTR Smart Putting Green met all performance standards and compliance requirements, achieving both FCC and CE certification.
The launch established a strong working relationship between PUTTR and Genimex, built on a shared understanding of the product's design, supply chain, and quality standards — and a proven track record of delivering at the highest level.
"I've worked with Genimex since the very beginning of our product journey, and they've been an incredible partner throughout. From translating our design goals into manufacturable solutions, through DFM, prototyping, and bringing the final product to market, their team consistently delivered at the highest level. I highly recommend Genimex to any company looking for a trusted, expert manufacturing partner."
Matt Allard
Founder & CEO, PUTTR

