From Idea to Market: Developing the Tumbler

Region
China
Category
Housewares
Materials
A direct-to-consumer entrepreneur and founder of a fast-scaling company, Tumbler, was in search of a reliable partner to help turn innovative ideas into scalable, market-ready products. Facing rapid growth and early demand for his product, Tumbler required a partner who could deliver quickly and efficiently. A trusted recommendation led them to Genimex, a company known for its comprehensive services in product development, engineering, and manufacturing.
Tumbler needed to scale his business swiftly to capitalize on early market demand. They had previously attempted to work with another partner, but the collaboration fell apart due to their inability to meet the required scale. Genimex was tasked with rebuilding the product from scratch, ensuring it was scalable, and developing a supply chain tailored to the company’s unique needs.
Genimex stepped in with its unique approach, combining manufacturing capability, R&D expertise, and a deep understanding of the entrepreneurial spirit. Genimex rebuilt Tumbler, focusing on scalability and efficient production processes. This included reengineering the product components and restructuring the supply chain to meet the growing demand.



Outcome
Genimex took Tumbler’s initial product concept and rebuilt it from the ground up, ensuring scalability and efficient production. This enabled Tumbler to meet market demand and continue growing his business.
Genimex's approach to understanding and supporting the entrepreneurial journey proved invaluable. Their ability to adapt and cater to the specific needs of a rapidly growing company set Genimex apart from traditional manufacturing partners.
Over three years, Genimex has become an integral part of Tumbler’s team, continuously supporting new product development and maintaining a robust supply chain. Their ongoing collaboration has been instrumental in the company's success.

"Genimex is an extension of our team. They placed a bet on us, and it paid off. Their support in R&D and manufacturing has been crucial to our success. I would sign this deal every day of the year."
Manuel Rappard,
Founder, Tumbler

