Creating Market-Ready Products for Hally Hair
Region
Southeast Asia
Category
Personal Care & Wellness
Materials
PlasticHally Hair, a vibrant direct-to-consumer brand, approached Genimex seeking a strategic partner to support their innovative product development and expand production capabilities. With the intention of diversifying production and strengthening its retail presence, Hally Hair needed a partner capable of delivering innovative product engineering and a multiregional manufacturing footprint.
Hally Hair aimed to mitigate risks and reduce costs by shifting production from China to Southeast Asia, leveraging our ability to manage diversified production. The development of their flagship product, the Gem Pen, required innovative engineering and the creation of intellectual property to stand out in the competitive beauty market.
At Genimex, we utilized our engineering expertise and innovative edge to develop the Gem Pen, ensuring high-quality production and the creation of intellectual property. By strategically shifting a portion of Hally Hair’s production to Southeast Asia, we demonstrated our flexibility and ability to adapt to client needs, effectively reducing costs and mitigating risks. Our collaboration across multiple product lines has shown our ability to handle diverse, complex projects, enhancing Hally Hair’s retail credibility and market reach.
Outcome
Successfully shifted Hally Hair’s production to Southeast Asia, highlighting our flexibility and achieving significant cost savings. This move provided a strategic advantage by mitigating production risks through Genimex's multiregional production options.
The successful development and engineering of the Gem Pen underscored our innovative approach and technical expertise, resulting in a high-quality product with intellectual property that stands out in the market.
By aligning Hally Hair’s products with major retailers like Walmart and Ulta, we enhanced the brand’s market presence and credibility, ensuring its products met the rigorous quality standards set by leading retailers.
"Genimex has been a tremendous partner to both Hally and me personally. I first started working with the Genimex team pre-launch, and they helped bring my vision to life. Since then, Genimex has proven to be a partner with whom we can continue to scale and innovate. From sourcing to custom tooling and product engineering, they are terrific manufacturing partners and a group of lovely, honest people."
Kathryn Winokur
Founder & CEO, Hally Hair
Plastic
Metal