Companies have long relied on private label manufacturers to provide standard items they can market under their trademark. This is a great solution if your company wants to expand its offerings quickly and inexpensively, and you are happy with the features and quality of the manufacturer’s existing product. But what if you want to customize that item to make it somehow unique to your brand? Private label manufacturers generally don’t accommodate special requests well. Their main selling point is that they’re ready to roll with proven specifications, which allows them to keep the price low, so your profit margin is greater. But where do you go if you are determined to accentuate a standard product?
Traditionally, you would seek out a contract manufacturer. However, that means going back to the drawing board, literally. You’ve got to start from scratch on a new design, which means paying a designer and going through a lengthy development process. And whatever tooling needs to be done adds even more to your expenses. Then there’s quality control, which is always risky when you’re trusting a new supplier to help you launch a new product. Suddenly, you’re looking at an uncertain venture requiring a major investment of time and money.
But what if there was a way to get the best of both worlds? Is it possible to obtain the advantages of private label manufacturing and contract manufacturing, while minimizing risk and cost?
Combining the advantages of private label and contract manufacturing
With decades of experience as a turn-key manufacturer, Genimex is uniquely positioned to offer the best of both worlds. We have the internal capabilities and a broad network of vetted suppliers needed to help online platforms as well as brick-and-mortar retailers develop a unique private label program that speaks to their brand. By partnering with Genimex, you can have the ease, reliability, and reduced cost of private-label manufacturing along with the customization you desire. We provide high-level service from start to finish, which includes:
- Marketing know-how
- Quick and creative product design
- Product customization
- Competitive Pricing
Companies that are concerned about their public image can also rely on us for sustainability solutions backed by trustworthy retail audits.
One case study illustrates how Genimex can marshal proven resources to meet our client’s private label goals. A major home brand had chosen a design firm to develop a private-label line of kitchen utensils. The designers referred the company to Genimex to guide the manufacturing process. Members of our team collaborated with the designers to finalize the specifications through cost engineering, prototyping, and DFM (design for manufacturing). We also sourced appropriate factories for production. When the line moved into production, our quality control team was on-site, overseeing the process and inspecting at every stage. After an eight-month process, the client had a line of seven products that met its aesthetics, functionality, quality, and price goals.
Is your company a good fit for the Genimex private-label program?
If you have a private label vision for your company, Genimex can help you achieve it. The brands we’ve assisted fall into two main categories:
- Medium-sized companies who want to expand their product offerings quickly. These clients have viable cash flow but lack the in-house resources to take products from design through development and into production. We provide technical support on all aspects of development, then shepherd the line through production, ensuring the vision for appearance and function are met.
- Large corporations compete with established brands. We’ve worked with well-known retail chains that want private-label goods that can compete with brand items. They want to offer quality goods at a discounted price. Our in-house team is poised to help these companies innovate away from cheap “me, too” items by producing quality products.
If these companies were to attempt the type of customization Genimex provides, their projects would quickly become very expensive and risky. Our experience, resources, and personal attention to every detail enable us to control costs and save time while delivering quality results.
Genimex has staked out and conquered the middle ground for companies who want the best of the private label and contract manufacturing experience. As you plan to expand your company’s offerings, consider the advantages the Genimex private label program provides.
