This Holiday Kills Launches; Use These Expert Tips If You Want to Survive


Chinese New Year is now over and factories in China are starting to resume business this week. After our blog post from January on the Chinese New Year topic, Tracy Leigh Hazard, industrial designer, columnist for Inc.com and our dear friend, decided to chat with the Genimex team on the impact on product launches during this time of the year where she has summarized her thoughts as well as David Chitayat’s in this fun article entitled “This Holiday Kills Launches; Use These Expert Tips If You Want to Survive” which explains “everything you need to know about how Chinese New Year affects business and product launch timing, well after the holiday; and the crucial do’s and don’ts to avoid spiraling.

Everything you need to know about how Chinese New Year affects business and product launch timing, well after the holiday; and the crucial do’s and don’ts to avoid spiraling.

Chinese New Year, falling sometime between January 22nd and February 19th each year, can be a rocky time for designers, developers, and product launchers. Every time this holiday rolls around, I see two things happen:

  1. Businesses, unaware of the timing, hit the ground running after our New Year, only to fail hard and fast because they were not aware of how the Chinese New Year interrupts and affects business flow.
  2. An increase in calls as the panic sets in among the designers, kickstarters, and developers, once they realize their timeline didn’t account for the month long shutdown of their manufacturer and supply chain.

Global Experts in manufacturing, Genimex, pushed out a blog post to let the market know what happens during Chinese New Year and I decided to have a deeper conversation with their CEO, David Chitayat, who is based out of Shanghai, about the broader impact Chinese New Year has, especially when it comes to small businesses, designers, and launches.