This Company Just Got 824 Percent Past Its Kickstarter Goal to Redesign This Basic Product

Stealtho is an example of how a successful Kickstarter campaign can be if you do it right. Stealtho fixed a typical caster wheel by using elastic polyurethane. This material is exceptionally quiet as it moves. This inspiration came from looking at other options in the market, but most importantly, they took the concept and dived deeper into market and consumer research. This led to Stealtho convincing their investors that they reinvented the wheel. It’s the perfect example of an everyday product getting a powerful overhaul! Written by: Wanda Thibodeaux, Copywriter, TakingDictation.com Continue reading This Company Just Got 824 Percent Past Its Kickstarter Goal to Redesign This Basic Product

Manufacturing Consumer Goods in India vs. China

When it comes to choosing the best overseas manufacturer in Asia, two of the most common places for manufacturing are India and China. Both countries have very dynamic manufacturing capabilities and unique economic landscapes with proven skills, strengths and weaknesses that make both countries viable choices. However, it is imperative to weigh your choices carefully by considering specific external factors that will have an impact on your supply chain.

First, let’s review the economic landscape in India and China followed by five key factors that influence manufacturing in these two countries. Continue reading Manufacturing Consumer Goods in India vs. China

How does the Chinese New Year impact Manufacturing?

We are once again at the busiest time of the year for us (December-January), when our clients and potential clients speed up their decision making due to the approaching Chinese New Year holiday. Some even panic when they ask us the dates and realize it’s just around the corner… so we thought we’d write an article about why is it a stress factor and what really happens during Chinese New Year and how to cruise through it without too much disruption in your supply chain.

What is Chinese New Year?

“Chinese New Year (CNY)”, or “Spring Festival” is considered the Thanksgiving or Diwali of China only on a much larger scale. Continue reading How does the Chinese New Year impact Manufacturing?

Worried about your factories in China during the environmental crackdown?

Some of you have probably heard from your agents or factories in China that they were shutting down manufacturing facilities and didn’t know when they would open again. Will they make you wait for months or will they just stop manufacturing altogether until they get up to code? But how can you know if you are at risk? Continue reading Worried about your factories in China during the environmental crackdown?